Events must be craft beer centered and focused. The American Brewers Guild defines “craft breweries” as follows:
A small, independent and traditional brewery with annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales).
Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer.
A brewer that has a majority of his total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers. Craft beer celebrates small, independent brewers from the US and abroad, and traditional techniques or pioneering spirit.
Sacramento Beer Week WILL NOT approve events that are based largely on discounts or giveaways, are simply happy hours, pint nights, or encourage people to exceed responsible consumption levels.
Only event hosts can submit events on the event website. According to the Department of Alcoholic Beverage Control (ABC), alcoholic beverage manufacturers, importers, suppliers, wholesalers, or distributors, can-not submit or pay for event listings that promote the retail sale of alcoholic beverages. There is one exception to this rule. If a manufacturer also possesses and ABC retail license, such as a brewpub, that business may submit and promote events as a retailer.
Each event listing is subject to an advertising or sponsorship fee which is described below.