Event Submission Guidelines


Sacramento Beer Week is administered by the Sacramento Area Brewers Guild, which is comprised of local breweries and allied trade members.

The purpose of Sacramento Beer Week is to showcase our local craft beer scene and create business and awareness to local craft beer.

This page contains all the information you need to submit events for Sacramento Beer Week.

Why Plan an Event

Highlight your craft beer program and attract new and existing customers who love craft beer.

Last year, over 200,000 hits were generated on the event site. By hosting an event and listing it on the event site, Sacramento Beer Week and its partners effectively cross-promote your business.

Support the local economy. Sacramento Beer Week brings in thousands of dollars to our local economy and draws attention to our great region.

Event Ideas

  • Utilize the SBW2019 Media Kit to brand your event with logos, find common hashtags for your marketing and event easy-to-use pre-written copy.
  • Create inspired events that emphasize quality over quantity.
  • Serve special food and beer pairings.
  • Host a special beer release party or meet the brewer night.
  • Offer special beer flights.
  • Contact a homebrew club and feature homebrewing demonstrations.
  • Collaborate with others in the craft beer business to cross-promote.
  • Sponsor a scavenger hunt, running trip or biking tour.

Rules and Regulations

Events must be craft beer centered and focused. The American Brewers Guild defines “craft breweries” as follows:

A small, independent and traditional brewery with annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales).

Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer.

A brewer that has a majority of his total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers. Craft beer celebrates small, independent brewers from the US and abroad, and traditional techniques or pioneering spirit.

Sacramento Beer Week WILL NOT approve events that are based largely on discounts or giveaways, are simply happy hours, pint nights, beer release pick-ups only, kill-the-keg specials, or encourage people to exceed responsible consumption levels.

Only event hosts can submit events on the event website. According to the Department of Alcoholic Beverage Control (ABC), alcoholic beverage manufacturers, importers, suppliers, wholesalers, or distributors, can-not submit or pay for event listings that promote the retail sale of alcoholic beverages. There is one exception to this rule. If a manufacturer also possesses and ABC retail license, such as a brewpub, that business may submit and promote events as a retailer.

Each event listing is subject to an advertising or sponsorship fee which is described below.

How to Submit an Event

  1. Head over to our Event Submission Form.
  2. Fill out the event submission form and click “Submit.” We will review to ensure it meets Sacramento Beer Week guidelines. This process may take a couple days, so please be patient.
  3. Once your event is approved, it will appear on our Events page.